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M

Sage

Personality

The unexamined life is not worth living.” – Socrates

Overview

Sages don’t want to just uncover the mysteries of the world, they want to unravel them and educate others.

Curious, constantly learning, always seeking, Sages want to offer answers to life’s deepest questions.

Where explorers explore the world, Sages explore the depths of truth, philosophical ideas, alternate realities, the expanse of the human mind and soul.

They love to engage in meaningful and deep conversation and aren’t afraid of an intellectual challenge.

Nothing excites a Sage more than finding those who wish to hear their expertise or find someone who can challenge their thinking and bring new understanding to their lives.

benu creative brand strategy brand archetype icons sage
benu creative brand strategy brand archetype icons sage

Overview

Sages don’t want to just uncover the mysteries of the world, they want to unravel them and educate others.

Curious, constantly learning, always seeking, Sages want to offer answers to life’s deepest questions.

Where explorers explore the world, Sages explore the depths of truth, philosophical ideas, alternate realities, the expanse of the human mind and soul.

They love to engage in meaningful and deep conversation and aren’t afraid of an intellectual challenge.

Nothing excites a Sage more than finding those who wish to hear their expertise or find someone who can challenge their thinking and bring new understanding to their lives.

Core Belief

Sage Goals

The Sage seeks to find the truth. To use intelligence and analysis to understand and make sense of the world.

Characteristic Traits

Tone Traits

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Assured

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Brilliant

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Deep

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Guiding

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Informative

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Intelligent

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Knowledgeable

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Mentoring

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Philosophical

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Professional

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Wise

Target Audience

benu creative customer avatar

Because Sages make wonderful mentors and counselors they will inevitably be sought out in one form or another.

Those who need a Sage are those looking for guidance.

Whether looking for an academic answer or an answer to life’s deepest questions, customers seek out the Sage.

Customers are often needing help understanding a complex idea or understanding something about the universe and their place in it.

Download Your Brand Personality Guide

brand personality guide benu creative brand strategy brand archetypes

Does your brand personality stand out? Here are 12 personalities you can choose from with tone traits to get you started.

brand personality guide benu creative brand strategy brand archetypes

Popular Industries

Industry Types

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Consultancy

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Educational

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Information Technology

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Media

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Schools/Universities

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Search Engines

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