Branding Your Brand New Startup

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Sage [Brand Personality]

Sage Personality “The unexamined life is not worth living.” – Socrates Overview Sages don’t want to just uncover the mysteries of the world, they want to unravel them and educate others. Curious, constantly learning, always seeking, Sages want to...

Jester [Brand Personality]

Jester Personality “Comedy is acting out optimism.” – Robin Williams Overview The Jester’s primary focus is to entertain. While many brands can be funny or entertaining at times, what sets the Jester apart is that their audience can count on them to...

Ruler [Brand Personality]

Ruler Personality “A man’s a man. But when you see a king, you see the work of many thousand men.” – George Eliot Overview The Ruler is all about having control of your destiny. They are about gaining power and pushing past human limitations....