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Rebel

Personality

There’s a rebel lying deep in my soul. Anytime anybody tells me the trend is such and such, I go the opposite direction. I hate the idea of trends. I hate imitation; I have a reverence for individuality.” – Clint Eastwood

Overview

The Rebel sees the ordinary and says not today, not me.

They challenge the status quo. They question everything, challenge authority, and think differently. They are counter-cultural — seeing what is and instead choosing to blaze their own trail.

They want to innovate, they don’t want to be trapped by conventional thinking. They are confident and don’t need approval from the popular crowd.

They are rebellious and to them, social convention is just a filthy word.

While rebelliousness can be seen as taking control, they aren’t driven by gaining power like the Ruler. If power comes, it is unintentional (and might even be rejected).

Their goal is to swim against the current.

benu creative brand strategy brand archetype icons rebel
benu creative brand strategy brand archetype icons rebel

Overview

The Rebel sees the ordinary and says not today, not me.

They challenge the status quo. They question everything, challenge authority, and think differently. They are counter-cultural — seeing what is and instead choosing to blaze their own trail.

They want to innovate, they don’t want to be trapped by conventional thinking. They are confident and don’t need approval from the popular crowd.

They are rebellious and to them, social convention is just a filthy word.

While rebelliousness can be seen as taking control, they aren’t driven by gaining power like the Ruler. If power comes, it is unintentional (and might even be rejected).

Their goal is to swim against the current.

Core Belief

Rebel Goals

Overturn what isn’t working so they can liberate themselves and others.

Characteristic Traits

Tone Traits

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Bold

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Challenging (Convention)

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Coarse

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Combative

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Confident

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Courageous

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Edgy

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Gritty

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Liberating

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Rallying

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Rugged

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Sarcastic

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Shocking

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Snarky

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Unapologetic

Target Audience

benu creative customer avatar

Rebels attract people looking for a revolution. People who have disdain for conformity or the status quo will resonate with the Rebel.

At their core, they are looking to be liberated from any type of control and they often see the world as needing a revolution to make that happen.

They value individuality and despite any sort of imitation. When they see trends they go in the opposite direction.

They have grit and determination to overthrow anything that threatens to control them — they are rugged, have attitude, and beat to their own drum.

If you empower your audience’s ideas of revolution and non-conformity and recognize their originality they will be your customer for life.

Download Your Brand Personality Guide

brand personality guide benu creative brand strategy brand archetypes

Does your brand personality stand out? Here are 12 personalities you can choose from with tone traits to get you started.

brand personality guide benu creative brand strategy brand archetypes

Popular Industries

Industry Types

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Alcohol

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Alternative Apparel

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Automobile (Motorcycles)

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Talk Radio/Podcasters

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Tattoos/Body Art

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Tobacco

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Tools

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