Rebel
Personality
“There’s a rebel lying deep in my soul. Anytime anybody tells me the trend is such and such, I go the opposite direction. I hate the idea of trends. I hate imitation; I have a reverence for individuality.” – Clint Eastwood
Overview
The Rebel sees the ordinary and says not today, not me.
They challenge the status quo. They question everything, challenge authority, and think differently. They are counter-cultural — seeing what is and instead choosing to blaze their own trail.
They want to innovate, they don’t want to be trapped by conventional thinking. They are confident and don’t need approval from the popular crowd.
They are rebellious and to them, social convention is just a filthy word.
While rebelliousness can be seen as taking control, they aren’t driven by gaining power like the Ruler. If power comes, it is unintentional (and might even be rejected).
Their goal is to swim against the current.
Overview
The Rebel sees the ordinary and says not today, not me.
They challenge the status quo. They question everything, challenge authority, and think differently. They are counter-cultural — seeing what is and instead choosing to blaze their own trail.
They want to innovate, they don’t want to be trapped by conventional thinking. They are confident and don’t need approval from the popular crowd.
They are rebellious and to them, social convention is just a filthy word.
While rebelliousness can be seen as taking control, they aren’t driven by gaining power like the Ruler. If power comes, it is unintentional (and might even be rejected).
Their goal is to swim against the current.
Core Belief
Rebel Goals
Overturn what isn’t working so they can liberate themselves and others.
Characteristic Traits
Tone Traits
Bold
Challenging (Convention)
Coarse
Combative
Confident
Courageous
Edgy
Gritty
Liberating
Rallying
Rugged
Sarcastic
Shocking
Snarky
Unapologetic
Target Audience
Rebels attract people looking for a revolution. People who have disdain for conformity or the status quo will resonate with the Rebel.
At their core, they are looking to be liberated from any type of control and they often see the world as needing a revolution to make that happen.
They value individuality and despite any sort of imitation. When they see trends they go in the opposite direction.
They have grit and determination to overthrow anything that threatens to control them — they are rugged, have attitude, and beat to their own drum.
If you empower your audience’s ideas of revolution and non-conformity and recognize their originality they will be your customer for life.
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Popular Industries
Industry Types
Alcohol
Alternative Apparel
Automobile (Motorcycles)
Talk Radio/Podcasters
Tattoos/Body Art
Tobacco
Tools
Rebel Brands You Might Know
