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Caregiver

Personality

Let us touch the dying, the poor, the lonely and the unwanted according to the graces we have received and let us not be ashamed or slow to do the humble work.” – Mother Teresa

Overview

The Caregiver is warm and selfless, striving to serve others and provide care.

They focus on cleanliness, healthy, and safe (not to be confused with security).

While health and cleanliness are often the most common message, Caregivers are often seen as those you can count on when you are in need — they are the generous helping hand.

Often they will focus on clinical studies or say their products are doctor recommended.

Caregivers focus on the vulnerable and disenfranchised.

They are nurturing, warm, and giving and expect little in return.

Hero vs Caregiver
Caregivers give; they are there when harm inevitably comes. Heroes defend; they keep you from harm.

While some brands can often be seen as heroic they differ from the Hero because the Hero is about conserving and keeping you protected, preserving life, whereas the Caregiver is focused on providing care and keeping you healthy.

benu creative brand strategy brand archetype icons caregiver
benu creative brand strategy brand archetype icons caregiver

Overview

The Caregiver is warm and selfless, striving to serve others and provide care.

They focus on cleanliness, healthy, and safe (not to be confused with security).

While health and cleanliness are often the most common message, Caregivers are often seen as those you can count on when you are in need — they are the generous helping hand.

Often they will focus on clinical studies or say their products are doctor recommended.

Caregivers focus on the vulnerable and disenfranchised.

They are nurturing, warm, and giving and expect little in return.

Hero vs Caregiver
Caregivers give; they are there when harm inevitably comes. Heroes defend; they keep you from harm.

While some brands can often be seen as heroic they differ from the Hero because the Hero is about conserving and keeping you protected, preserving life, whereas the Caregiver is focused on providing care and keeping you healthy.

Core Belief

Caregiver Goals

To nurture and care for others so that they may become healthy parts of society.

Characteristic Traits

Tone Traits

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Caring

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Compassionate

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Grateful

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Humble

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Motherly

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Nurturing

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Reassuring

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Supportive

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Sympathetic

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Thoughtful

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Warm

Target Audience

benu creative customer avatar

Perhaps no audience is easier to define than the Caregiver.

Those who are drawn to the Caregiver are the vulnerable, disenfranchised, and hopeless. They are looking for a cure to something in their lives — it can be physical, emotional, or spiritual.

When someone has an ailment they will seek out the Caregiver, not merely for their product, but for the nurturing feeling they get from knowing someone cares.

People are drawn to the Caregiver because care is a source of love and love shows them that they are important and worthy.

To be a successful Caregiver it is important to remember that you give more than care, you establish worth in others. A sense of worth is one of the foundational cornerstones of a person’s identity.

Creating a healthy identity is the goal.

For example, if someone wants healthy skin, for them it is not actually about the outcome of clearer skin, it is about feeling like that can have dignity and worth.

Create A Brand Personality Your Customers Will Love

brand personality guide benu creative brand strategy brand archetypes

Does your brand personality stand out? Here are 12 personalities you can choose from with tone traits to get you started.

brand personality guide benu creative brand strategy brand archetypes

Popular Industries

Industry Types

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Education

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Healthcare

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Non-profits

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