What Believing in Santa Teaches Us About Business

by | Branding, Marketing

Do you still believe in Santa?

Yes, weird question, we know, but think about this… We’d be willing to bet that when you believed in Santa Claus you behaved differently on Christmas morning than you do now.

You probably don’t wake up early to sneak a peek of ol’ Saint Nick because your beliefs have changed, right?

That’s because behaviors stem from beliefs.

When beliefs and attitudes are constantly guided by cultural trends then business decisions constantly change with them.

These behavioral shifts shatter any “belief” others have in your business.

Simply put:

When business behaviors constantly change audience loyalties constantly change.

This Brand Quick Tip Is A Sample Of Our Mastering Your Brand Series

I’d Like to Hear from You

Gabriel Shields Benu CreativeIs your business ready for the holiday season? Leave me comment below and let’s chat.

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Gabriel Shields Benu Creative

Strategic Manager | Marketing Innovator

Gabriel Shields is an entrepreneur, educator, and storyteller. He provides innovative marketing solutions so businesses can better connect with their audience and have their stories heard. In addition, Gabriel has publications in a myriad of literary journals and years of experience establishing effective online and offline marketing strategies.

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The Ultimate Guide to Building An Enduring Brand

 

benu creative brand strategy, brand development, brand workbook stacked 2

Packed with lessons, examples, and worksheets to help develop a clear message that instantly connects with your audience and an unforgettable brand identity.

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