Branding and Marketing isn’t easy, especially when you’re a monster. In this video, we analyze classic movie monsters and see if they were able to successfully brand themselves to their potential audience or if they came off a little too creepy to accomplish their goal. Join us and see if their tactics are Spooky or Sparkly.
Meet the contenders
Hair extension is all the rage… if you don’t have hair, that is. Unfortunately, Wolfman makes some major assumptions about his target market and ends up “shaving” a little too much off his potential profits.
When branding yourself it’s important to distinguish yourself from your competition. If the goal is to get your customers to think of you when they see your product you have to clearly define your brand identity early on. If you don’t you’ll take your business from, “It’s Alive!” to “It’s Dead!”
Consistency is key and the answer to just about every aspect of creating a strong brand. And when it comes to creating a consistent theme, color, and message Dracula has that in spades. While having a unique service is great, what will ultimately set you apart is crafting a great experience for your customers.
Good design brings legitimacy to your brand. It’s important to create a cohesive look across all platforms and distribution channels — from the labeling of your products, your web design, social media posts, to the look and feel of your products or services, consistency will get you recognized.
If your brand’s mission isn’t clear or if you don’t accurately define your target market your message will suffer. Creating a clear message stems from having a deep understanding of your brand identity and it’s goals. If you confuse your customers they will abandon your product…or worse they may even turn on you.
While these monsters may not be real, the lessons they can teach us about branding and marketing are no less frightening if we don’t heed them.
Remember to clearly define your brand identity.
Be consistent with your message.
Define your target market and address their concerns.
Good design creates legitimacy, authenticity, and helps people recognize your brand.