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Branding, Marketing,  & Business Lifestyle

Sage [Brand Personality]

Sage Personality"The unexamined life is not worth living." - SocratesOverviewSages don’t want to just uncover the mysteries of the world, they want to unravel them and educate others. Curious, constantly learning, always seeking, Sages want to offer answers to life’s...

Jester [Brand Personality]

Jester Personality"Comedy is acting out optimism." - Robin WilliamsOverviewThe Jester’s primary focus is to entertain. While many brands can be funny or entertaining at times, what sets the Jester apart is that their audience can count on them to always entertain...

Ruler [Brand Personality]

Ruler Personality"A man's a man. But when you see a king, you see the work of many thousand men." - George EliotOverviewThe Ruler is all about having control of your destiny. They are about gaining power and pushing past human limitations. While they are very often...

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