Case Study on
Furniture Share“They provided great insights and value into what I wanted the message to be and provided a whole new perspective on something I’ve been doing for 15 years that I could learn from. The event was a big success and we were able to raise $47k!”
Overview
Michelle’s goals for Furniture Share are only surpassed by her heart for the people she serves.
Furniture poverty isn’t something many people are aware of so throwing an event to raise money required a clear message which would properly convey the right tone.
Initially she came to us to help design a presentation, but we knew we needed to go beyond just design. We worked with her to develop a brand personality, tone, and simplified message that would reach deep into the hearts of donors so they would reach deep into their pockets and make a difference.
Overview
Michelle’s goals for Furniture Share are only surpassed by her heart for the people she serves.
Furniture poverty isn’t something many people are aware of so throwing an event to raise money required a clear message which would properly convey the right tone.
Initially she came to us to help design a presentation, but we knew we needed to go beyond just design. We worked with her to develop a brand personality, tone, and simplified message that would reach deep into the hearts of donors so they would reach deep into their pockets and make a difference.
What They Needed
Develop a stand out presentation for their first fundraising event
Clarify core messaging to one that is genuine, succinct and makes an impact
What We Did
Simplified Brand Messaging
Crafted Brand Personality & Tone
Provided Additional Research on Poverty Statistics
Expanded Color Palette to Match Current Brand
Designed Presentation Layout
Provided On-site Training & Support to Ensure Smooth Presentation
What We Acheived
What We Acheived
Donation Money Raised
I initially approached Benu Creative to help us create a presentation for our first fundraising event. We needed something that was inviting and that would provide a clear message.
I thought I was just getting a presentation, but they exceed my expectations. They did everything plus more! During our first meeting, Gabriel immediately grasped what we were doing, provided encouragement, created new verbiage that put a great spin on what we do, and even offered additional training.
He provided great insights and value into what I wanted the message to be and provided a whole new perspective on something I’ve been doing for 15 years that I could learn from.
The event was a big success and we were able to raise $47k!
Michelle Maddux-Robinson, Furniture Share