Case Study on Prosper Naturals
“Their hands-on approach helped me feel involved every step of the way,
empowered me to speak confidently on the project, and feel confident with the outcome.”
Overview
Entrepreneurs Ace and Lucas believe that the foundation of a happy, joyful life is good health.
During the 2020 pandemic, they saw the opportunity to aid others in their journey toward that goal. That’s when their executive team at Maramba Consulting approached us to help them with that mission.
Working alongside their executive team and the talented folks at Rambler Agency, we were able to help them discover their brand and bring their vision to life. Based on extensive market research we were able to create something unique that would stand out on the shelf.
Overview
During the 2020 pandemic, they saw the opportunity to aid others in their journey toward that goal. That’s when their executive team at Maramba Consulting approached us to help them with that mission.
Working alongside their executive team and the talented folks at Rambler Agency, we were able to help them discover their brand and bring their vision to life. Based on extensive market research we were able to create something unique that would stand out on the shelf.
What They Needed
Establish core values and mission
Craft brand's core messaging
Identify target audience
Set themselves apart from their competitors
Stand out on the shelf in retail locations
Assistance choosing a brand name
Identify their brand's personality & tone
Design brand aesthetic (including product labels)
What We Did
With such a saturation in the supplement market it was vital that we established a brand that stood out on the shelf. Therefore, by building on their core values we were able to establish the right framework that would lead to an outstanding brand presentation.
Defined Mission & Core Values
Created Brand Messaging
Chose Brand Name & Product Names
Crafted Brand Personality & Tone
Conducted SWOT Analysis
Identified Unique Value Proposition
Created Full Logo Suite
Defined Unique Color Palette
Established Brand Typography
Designed Custom Icons
Designed Product Labels
Logos
Brand Color Palette
Brand Imagery
What We Acheived
What We Acheived
Benu Creative provided a terrific blend of education and execution throughout the entire graphic design and branding process. Their hands-on approach helped me feel involved every step of the way, empowered me to speak confidently on the project, and feel confident with the outcome.
Carissa Fitzgerald, Executive Advisor Â