Case Study on Prosper Naturals

“Their hands-on approach helped me feel involved every step of the way,

empowered me to speak confidently on the project, and feel confident with the outcome.”

Overview

Entrepreneurs Ace and Lucas believe that the foundation of a happy, joyful life is good health.

During the 2020 pandemic, they saw the opportunity to aid others in their journey toward that goal. That’s when their executive team at Maramba Consulting approached us to help them with that mission.

Working alongside their executive team and the talented folks at Rambler Agency, we were able to help them discover their brand and bring their vision to life. Based on extensive market research we were able to create something unique that would stand out on the shelf.

prosper relax mockup label by benu creative 2
prosper relax mockup label by benu creative 2

Overview

Entrepreneurs Ace and Lucas believe that the foundation of a happy, joyful life is good health.

During the 2020 pandemic, they saw the opportunity to aid others in their journey toward that goal. That’s when their executive team at Maramba Consulting approached us to help them with that mission.

Working alongside their executive team and the talented folks at Rambler Agency, we were able to help them discover their brand and bring their vision to life. Based on extensive market research we were able to create something unique that would stand out on the shelf.

What They Needed

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Establish core values and mission

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Craft brand's core messaging

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Identify target audience

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Set themselves apart from their competitors

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Stand out on the shelf in retail locations

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Assistance choosing a brand name

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Identify their brand's personality & tone

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Design brand aesthetic (including product labels)

What We Did

With such a saturation in the supplement market it was vital that we established a brand that stood out on the shelf. Therefore, by building on their core values we were able to establish the right framework that would lead to an outstanding brand presentation.

Benu Creative Step 1 Define Your Brand which is Brand Development to help Strategize Your Brand
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Define Mission & Core Values

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Create Brand Messaging

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Choose Brand Name & Product Names

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Identify Brand Personality & Tone

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Conduct SWOT Analysis

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Define Unique Value Proposition

Benu Creative Step 2 Design Your Brand which is Brand Creation to help Visualize Your Brand
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Created Full Logo Suite

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Defined Unique Color Palette

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Established Brand Typography

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Designed Custom Icons

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Designed Product Labels

Logos

Prosper Logo Tm Rgb Color Full Name Logo
Prosper Logo Tm Rgb Vertical Logo
Prosper Logo Tm Rgb Color Vertical Line Logo

Brand Color Palette

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prosper relax mockup label by benu creative 2
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prosper immunity mockup label by benu creative 2.png

Brand Imagery

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prosper logo ideations floral element sourced by benu creative
prosper logo ideations floral leaf sourced by benu creative
prosper logo ideations floral sourced by benu creative
All Above Elements Sourced from Graphic Pear
prosper logo ideations icons by benu creative

What We Acheived

What We Acheived

Benu Creative provided a terrific blend of education and execution throughout the entire graphic design and branding process. Their hands-on approach helped me feel involved every step of the way, empowered me to speak confidently on the project, and feel confident with the outcome.

Carissa Fitzgerald, Executive Advisor  

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