Case Study on Hayes + Associates

Overview

Toby Hayes has been a fixture in the legal community for over 40 years and Hayes+Associates has been providing a unique solution to injury cases with injury biomechanic reconstruction.

When Hayes+Associates approached us they were in the midst of a transition with their brand and they needed help. Toby wanted to ensure his business was in a strategic position for his retirement.

We worked together to help them unify their messaging and ensure there were provided with the strategic framework for this shift.

H+a Moodboard
H+a Moodboard

Overview

Toby Hayes has been a fixture in the legal community for over 40 years and Hayes+Associates has been providing a unique solution to injury cases with injury biomechanic reconstruction.

When Hayes+Associates approached us they were in the midst of a transition with their brand and they needed help. Toby wanted to ensure his business was in a strategic position for his retirement.

We worked together to help them unify their messaging and ensure there were provided with the strategic framework for this shift.

What They Needed

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Cohesive brand messaging to ensure a smooth transition

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Create a branding and marketing strategy to attract the right clientele

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Simplify their brand's core messaging

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Refresh their brand design aesthetic

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Establish a cohesive message that can be easily distributed across the entire team so expertise is not reliant on the founder

What We Did

When it comes to business evolution, a transition is inevitable. Therefore, we first conducted an in-depth Brandscaping Audit of their current framework to see how we could refine those elements into a stronger more cohesive brand presence. This approach helped us:

Benu Creative Step 1 Define Your Brand which is Brand Development to help Strategize Your Brand
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Define Mission & Core Values

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Simplify Brand Messaging

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Identify Brand Personality & Tone

Core Message

Hayes + Associates
Injury Biomechanics. Clearly Explained

Personal injury cases all start with injuries. At H+A we help clients transform those injuries into case-winning strategies.

Brand Personality & Tone

H+a Tone And Personality
Benu Creative Step 2 Design Your Brand which is Brand Creation to help Visualize Your Brand
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Refined & Expanded Logo Into Full Logo Suite

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Defined Unique Color Palette

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Established Brand Typography

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Provided Marketing Material Conceptualization

Logos

H+a Logo With Tagline
H+a Logo Brown
H+a Logo Blue
H+a Logo Mint

Brand Color Palette

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H+a Color Use And Values

Brand Fonts

Hayes + Associates
Injury Biomechanics. Clearly Explained
Personal Injury case all start with injuries. At H+A we help clients transform those injuries into case-winning strategies.

Raleway Semibold

Roboto Slab

Raleway Regular

Benu Creative Step 3 Live Your Brand in its Brand Existence to help Utilize Your Brand
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Provided Web & Social Strategy

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Created Brand Guide To Ensure Consistency

Get In Touch

Brand Assessment

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