Case Study on Earthfort
“It was exceedingly worth going through the branding process with them;
every penny spent was worth a dollar in return.”
Overview
Since its inception in 2004 Earthfort has worked to bring soil testing, education, and products to the farmers of the world.
When Earthfort approached us initially they were seeking to move their brand into the commercial growing space. However, they recognized the challenge they were facing — conveying the complexities of what they do in a simplified message.
They knew how to transform agriculture with their Life Focused Approach, we simply helped them to define it for their audience in a way that was easier to understand and was more targeted to commercial growers.
Overview
Since its inception in 2004 Earthfort has worked to bring soil testing, education, and products to the farmers of the world.
When Earthfort approached us initially they were seeking to move their brand into the commercial growing space. However, they recognized the challenge they were facing — conveying the complexities of what they do in a simplified message.
They knew how to transform agriculture with their Life Focused Approach, we simply helped them to define it for their audience in a way that was easier to understand and was more targeted to commercial growers.
What They Needed
Focus target audience toward commercial agriculture rather than home gardeners
Promote lab testing and educational components
Create a branding and marketing strategy to attract the right clientele
Simplify their brand's core messaging
Refresh their brand design aesthetic
Establish a cohesive message that can be easily distributed across the entire team so expertise is not reliant on the founder
What We Did
Personalizing their brand to help connect with commercial growers was the end goal. Together we workshopped their brand to define their unique value, conducted extensive market research, as well as customer and team interviews to define their market and simplify their message. These combined elements helped us:
Defined Mission & Core Values
Simplified Brand Messaging
Core Message
Transforming Agriculture With a Life Focused Approach
Soil degradation is one of the biggest threats to farm productivity. We help farmers rebuild and protect the life in their soils to yield a healthy and productive farm for today and future generations.
Tagline/Slogan
fixing broken dirt since 2004
Old
soil brought to life
New
Identified Brand Personality & Tone
Provided Marketing Material Conceptualization
Provided Web & Social Strategy
Created Brand Guide To Ensure Consistency
Assembled Distributor Guide To Help Disseminate Knowledge & Messaging
Web Strategy
See The Difference
What We Acheived
What We Acheived
%
Increase in Revenue
After working with Benu Creative this past year I can confidently say we have found our brand. Even with a small team it was surprising how challenging it could be to communicate to our customers exactly what we could do for them. Now, there’s a sense of cohesion with the team because everyone is on board with the mission and values and is excited about the brand. We have a united front when interacting with our customers and I don’t have to worry that someone might say something “off brand” to a customer. We all have the same focus and direction which improves the communication. I’m really proud to send people to the website and we’re excited to see how our customers react to the messaging and materials that Gabriel and Kelly helped us create. It was exceedingly worth going through the branding process with them; every penny spent was worth a dollar in return.
Matthew Slaughter – Earthfort