Case Study on Earthfort

Overview

Since its inception in 2004 Earthfort has worked to bring soil testing, education, and products to the farmers of the world.

When Earthfort approached us initially they were seeking to move their brand into the commercial growing space. However, they recognized the challenge they were facing — conveying the complexities of what they do in a simplified message.  

They knew how to transform agriculture with their Life Focused Approach, we simply helped them to define it for their audience in a way that was easier to understand and was more targeted to commercial growers. 

Earthfort Team
Earthfort Team

Overview

Since its inception in 2004 Earthfort has worked to bring soil testing, education, and products to the farmers of the world.

When Earthfort approached us initially they were seeking to move their brand into the commercial growing space. However, they recognized the challenge they were facing — conveying the complexities of what they do in a simplified message.  

They knew how to transform agriculture with their Life Focused Approach, we simply helped them to define it for their audience in a way that was easier to understand and was more targeted to commercial growers. 

What They Needed

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Focus target audience toward commercial agriculture rather than home gardeners

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Promote lab testing and educational components

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Create a branding and marketing strategy to attract the right clientele

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Simplify their brand's core messaging

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Refresh their brand design aesthetic

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Establish a cohesive message that can be easily distributed across the entire team so expertise is not reliant on the founder

What We Did

Personalizing their brand to help connect with commercial growers was the end goal. Together we workshopped their brand to define their unique value, conducted extensive market research, as well as customer and team interviews to define their market and simplify their message. These combined elements helped us:

Benu Creative Step 1 Define Your Brand which is Brand Development to help Strategize Your Brand
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Define Mission & Core Values

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Simplify Brand Messaging

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Introduce New Taglines & Slogans

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Identify Brand Personality & Tone

Tagline/Slogan

fixing broken dirt since 2004

Old

soil brought to life

New

Earthfort Logo With Slogan Tm
Benu Creative Step 2 Design Your Brand which is Brand Creation to help Visualize Your Brand
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Refined & Expanded Logo Into Full Logo Suite

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Defined Unique Color Palette

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Established Brand Typography

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Designed Custom Icons & Infographics

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Personalized Image With Personal Brand Photography

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Provided Marketing Material Conceptualization

Logos

Earthfort Logo Tm
Earthfort Logo Circle Tm

Brand Color Palette

K
K
K
K
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Earthfort Soil Provide

Brand Fonts

Soil Brought to Life
A Life Focused Approach to Agriculture

A life-focused approach reverses soil degradation caused by conventional agricultural practices. Introducing living components back into the soil helps maintain and optimize soil health, improving farmers’ livelihood and the ecosystem of the farm.

Sulphur Point Bold

Sulphur Point Regular

Quicksand Regular

Brand Imagery

Lfa Infographic Rgb Lfa
Earthfort Soil Degradation Rgb Soil Compaction
Earthfort Soil Health Icons Water Cycle
Earthfort Soil Health Icons Thriving Farm

Brand Photography

Benu Creative Step 3 Live Your Brand in its Brand Existence to help Utilize Your Brand
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Provided Web & Social Strategy

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Created Brand Guide To Ensure Consistency

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Assembled Distributor Guide To Help Disseminate Knowledge & Messaging

Web Strategy & Design

Before & After

Lab Page

Earthfort Branded Website New Lab

About Page

Earthfort Branded Website New About

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Brand Assessment

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