Case Study on Braction

Overview

After his own knee injury the subsequent bad experiences with medical bracing that followed, Milton Jackson set his mind on creating a better solution.

When Milton approached us Braction was brand new and he wanted to develop a brand that conveyed hope to those with similar injuries.

Braction Box Mockup
Braction Box Mockup

Overview

After his own knee injury the subsequent bad experiences with medical bracing that followed, Milton Jackson set his mind on creating a better solution.

When Milton approached us Braction was brand new and he wanted to develop a brand that conveyed hope to those with similar injuries.

What They Needed

\

Establish brand's core messaging

\

Assistance choosing a brand name

\

Design brand aesthetic

\

Identify their brand's personality & tone

\

Create a branding and marketing strategy to attract the right clientele

What We Did

When we initially began we identified that the name chosen by the client was not available due to trademarking conflict so we began helping establish a more secure alternative. Once we locked that in we began creating a framework from which to build his brand. The goal was to empower injury patients to take action toward faster recovery. 

Benu Creative Step 1 Define Your Brand which is Brand Development to help Strategize Your Brand
\

Define Mission & Core Values

\

Create Brand Messaging

\

Introduce New Taglines & Slogans

\

Identify Brand Personality & Tone

Tagline/Slogan

Braction Logo Tm Cmyk Black Horizontal Name + Tagline
Benu Creative Step 2 Design Your Brand which is Brand Creation to help Visualize Your Brand
\

Created Full Logo Suite

\

Defined Unique Color Palette

\

Established Brand Typography

\

Designed Custom Icons & Infographics

Logos

Braction Logo With Tagline
Braction Logo With Tagline Round

Brand Color Palette

K
K
K
K
K
Braction Vision
Braction Ad

Brand Fonts

Braction
Bracing that moves with you

Improving the lives of all patients recovering from joint surgery through our unique bracing technology.

Comfortaa

Muli Italic

Muli Regular

Benu Creative Step 3 Live Your Brand in its Brand Existence to help Utilize Your Brand
\

Designed Pitch Deck To Attract Investors

\

Designed Marketing Materials & Brochure

I really appreciated the amount of detail Benu Creative provided in explaining what makes a business a brand and helping us develop the core fundamentals of our brand.

Milton Jackson – Braction

Get In Touch

Brand Assessment

Bring Focus to Your Brand & Join Our Webinar!

Discover successful strategies that will help you create lasting value, keep your customers coming back, and put more money in your pocket for the things you enjoy most.

Consider it saved. See ya at the Webinar!

Pin It on Pinterest