Case Study on Braction
Overview
After his own knee injury the subsequent bad experiences with medical bracing that followed, Milton Jackson set his mind on creating a better solution.
When Milton approached us Braction was brand new and he wanted to develop a brand that conveyed hope to those with similar injuries.
Overview
After his own knee injury the subsequent bad experiences with medical bracing that followed, Milton Jackson set his mind on creating a better solution.
When Milton approached us Braction was brand new and he wanted to develop a brand that conveyed hope to those with similar injuries.
What They Needed
Establish brand's core messaging
Assistance choosing a brand name
Design brand aesthetic
Identify their brand's personality & tone
Create a branding and marketing strategy to attract the right clientele
What We Did
When we initially began we identified that the name chosen by the client was not available due to trademarking conflict so we began helping establish a more secure alternative. Once we locked that in we began creating a framework from which to build his brand. The goal was to empower injury patients to take action toward faster recovery.
Defined Mission & Core Values
Created Brand Messaging
Implemented New Taglines & Slogans
Identified Brand Personality & Tone
Core Message
Bracing That Moves With You
After a joint injury, it’s common to feel like your life has been put on pause. Our patent-pending bracing technology moves with you, so you can return to the activities you love.
Tagline/Slogan
Created Full Logo Suite
Defined Unique Color Palette
Established Brand Typography
Designed Custom Icons & Infographics
Logos
Brand Color Palette
Brand Fonts
Braction
Bracing that moves with you
Improving the lives of all patients recovering from joint surgery through our unique bracing technology.
Comfortaa
Muli Italic
Muli Regular
Designed Pitch Deck To Attract Investors
Designed Marketing Materials & Brochure
“