Case Study on Beem Team

People see our branding and immediately want to know more about us.”

Overview

Since its inception in 2004 Earthfort has worked to bring soil testing, education, and products to the farmers of the world.

When Earthfort approached us initially they were seeking to move their brand into the commercial growing space. However, they recognized the challenge they were facing — conveying the complexities of what they do in a simplified message.  

They knew how to transform agriculture with their Life Focused Approach, we simply helped them to define it for their audience in a way that was easier to understand and was more targeted to commercial growers. 

Earthfort Team
Earthfort Team

Overview

Since its inception in 2004 Earthfort has worked to bring soil testing, education, and products to the farmers of the world.

When Earthfort approached us initially they were seeking to move their brand into the commercial growing space. However, they recognized the challenge they were facing — conveying the complexities of what they do in a simplified message.  

They knew how to transform agriculture with their Life Focused Approach, we simply helped them to define it for their audience in a way that was easier to understand and was more targeted to commercial growers. 

What They Needed

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Make the Beem Team more prominent in the real estate market

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Create a branding and marketing strategy to attract the right clientele

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Simplify their brand's core messaging

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Refresh their brand design aesthetic

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Establish a cohesive message that can be easily distributed across the entire team

What We Did

Personalizing their brand to help connect with commercial growers was the end goal. Together we workshopped their brand to define their unique value, conducted extensive market research, as well as customer and team interviews to define their market and simplify their message. These combined elements helped us:

Benu Creative Step 1 Define Your Brand which is Brand Development to help Strategize Your Brand
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Define Mission & Core Values

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Simplify Brand Messaging

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Introduce New Taglines & Slogans

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Identify Brand Personality & Tone

Core Message

From Real Estate to Real Life

In a competitive real estate market, it’s difficult to stand out.
As consultants, we help you navigate every step to get the end result you want.

Benu Creative Step 2 Design Your Brand which is Brand Creation to help Visualize Your Brand
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Refined & Expanded Logo Into Full Logo Suite

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Defined Unique Color Palette

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Established Brand Typography

Logos

tbt color stacked wordmark hi res
beem team logo
tbt color logo circular

Brand Color Palette

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Brand Fonts

The Beem Team
From Real Estate to Real Life

In a competitive real estate market, it’s difficult to stand out.
As consultants, we help you navigate every step to get the end result you want.

Raleway Extra Bold

Raleway Medium

Raleway Light

Benu Creative Step 3 Live Your Brand in its Brand Existence to help Utilize Your Brand
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Created Brand Guide To Ensure Consistency

What We Acheived

What We Acheived

Before working with Benu Creative I felt we lacked the clarity, unity, and direction we desired as a company. The lack of cohesiveness in our internal and external messaging made it difficult to attract the right people and build retention. I consider myself a bit of a visionary, but vision without direction is just zigzagging.

Gabriel and Kelly spent time getting to know me, my team, and my business and asked all the right questions to guide us to the right solutions. After rolling out the changes we’ve already seen improvement in how people have responded to our new brand identity. They see our branding and immediately want to know more about us, and it’s so much easier to talk about our company and have others clearly understand who and what we’re about. I now have a sense of satisfaction that comes from seeing the vision that was in my head come to life.

Andrea Beem – The Beem Team/Keller Williams Realty

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