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M

Magician

Personality

The world is full of magic things, patiently waiting for our senses to grow sharper.” ― W.B. Yeats

Overview

The Magician enjoys introducing others to a magical world and place.

They are dream-makers, igniters of the imagination, and create awe-inspiring experiences. They dazzle others by introducing them to an extraordinary world.

For the Magician, the world is filled with secrets and wonders just waiting to be unlocked.

Magic can be about the experience of a special place or it can be memorable events.

Often they will speak about seeing the world differently in a way only they can show you.

They offer a place that one can experience things they can’t anywhere else.

The Magician’s goal is transformative — making lost things found, bringing security to an insecure world, revitalizing the weary, awakening the dormant imagination.

benu creative brand strategy brand archetype icons magician
benu creative brand strategy brand archetype icons magician

Overview

The Magician enjoys introducing others to a magical world and place.

They are dream-makers, igniters of the imagination, and create awe-inspiring experiences. They dazzle others by introducing them to an extraordinary world.

For the Magician, the world is filled with secrets and wonders just waiting to be unlocked.

Magic can be about the experience of a special place or it can be memorable events.

Often they will speak about seeing the world differently in a way only they can show you.

They offer a place that one can experience things they can’t anywhere else.

The Magician’s goal is transformative — making lost things found, bringing security to an insecure world, revitalizing the weary, awakening the dormant imagination.

Core Belief

Magician Goals

The Magician wants to transform, renew, and awaken souls to possibilities and help make dreams come true.

Characteristic Traits

Tone Traits

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Capable

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Charismatic

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Faithful

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Guiding

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Hopeful

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Imaginative

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Inspirational

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Mystical

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Reassuring

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Supportive

Target Audience

benu creative customer avatar

Those attracted to the Magician are those wanting to ward off stagnation and boredom. They are those who wish to dream, who want to regain a child-like sense of wonder. They want to believe in something, they want to believe there is something better out there.

Magicians are the cure to cynicism and help show that there is still something in our imagination that moves us.

People seek a Magician to ward off the stale feelings of an ordinary world and look toward Magicians to transform the ordinary into extraordinary.

Magicians should seek not to simply alter the reality of their audience, but help them to believe so that they are transformed themselves by the experience.

Simply giving a magical possibility will feel cheap and inauthentic to people once the “high” wears off, therefore the best Magicians are ones that inspire hope.

Download Your Brand Personality Guide

brand personality guide benu creative brand strategy brand archetypes

Does your brand personality stand out? Here are 12 personalities you can choose from with tone traits to get you started.

brand personality guide benu creative brand strategy brand archetypes

Popular Industries

Industry Types

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Beauty

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Cruiselines

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Entertainment

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Food

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Gaming

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Health

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Relaxation/Well-being

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Theme Parks

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Vacation Resorts

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