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M

Lover

Personality

“I generally avoid temptation unless I can’t resist it.” – Mae West

Overview

The Lover’s primary goal is to evoke feelings of love and intimacy.

Because the Lover yearns to be desired, both physically and emotionally, they entice others by engaging all their senses with beauty and desire.

This is often accomplished by depicting romantic or sensual imagery in their branding and marketing.

While these can be the classic “sex sells” companies, they can alternately be brands focused on relationship dynamics and explore the romantic feelings shared within them.

Brands with this type tend to be provocative, enticing, flirtatious, and indulgent.

benu creative brand strategy brand archetype icons 12
benu creative brand strategy brand archetype icons 12

Overview

The Lover’s primary goal is to evoke feelings of love and intimacy.

Because the Lover yearns to be desired, both physically and emotionally, they entice others by engaging all their senses with beauty and desire.

This is often accomplished by depicting romantic or sensual imagery in their branding and marketing.

While these can be the classic “sex sells” companies, they can alternately be brands focused on relationship dynamics and explore the romantic feelings shared within them.

Brands with this type tend to be provocative, enticing, flirtatious, and indulgent.

Types of Lovers

The Tempter(ess)

They appeal to all the sensual appetites. Like the siren song, they wish to allure their customers and treat them to a world of earthly delights.

The Romantic

Their desire is to awaken intimacy through closeness, romance, quality time, or thoughtfulness. This type is fueled by the gratitude and appreciation others show them because it makes them feel special and wanted.

Core Belief

Lover Goals

The Lover seeks to inspire feelings of intimacy and arouse feelings of love. The Lover wishes to be found more physically and emotionally attractive and form deep passionate bonds of commitment. 

Characteristic Traits

Tone Traits

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Affectionate

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Appreciation

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Committed

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Grateful

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Idealistic

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Indulgent

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Intimate

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Loving

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Passionate

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Provocative

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Romantic

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Seductive

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Sensual

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Soothing

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Tempting

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Warm

Target Audience

benu creative customer avatar

Lovers tend to attract an audience who wants to be seen, heard, and appreciated for who they are.

They want to feel attractive and noticed, they want to stand out, they want to feel close to others.

They are looking for products and services which can help them fulfill the dream of being spotted in the crowd and being special — sometimes being noticed by those closest to them will do, for others the world is not enough.

Download Your Brand Personality Guide

brand personality guide benu creative brand strategy brand archetypes

Does your brand personality stand out? Here are 12 personalities you can choose from with tone traits to get you started.

brand personality guide benu creative brand strategy brand archetypes

Popular Industries

Industry Types

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Apparel

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Cosmetics

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Fragrance

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Indulgent Food

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Jewelry

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Travel

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Wine

Lover Brands You Might Know

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