Lover
Personality
“I generally avoid temptation unless I can’t resist it.” – Mae West
Overview
The Lover’s primary goal is to evoke feelings of love and intimacy.
Because the Lover yearns to be desired, both physically and emotionally, they entice others by engaging all their senses with beauty and desire.
This is often accomplished by depicting romantic or sensual imagery in their branding and marketing.
While these can be the classic “sex sells” companies, they can alternately be brands focused on relationship dynamics and explore the romantic feelings shared within them.
Brands with this type tend to be provocative, enticing, flirtatious, and indulgent.
Overview
The Lover’s primary goal is to evoke feelings of love and intimacy.
Because the Lover yearns to be desired, both physically and emotionally, they entice others by engaging all their senses with beauty and desire.
This is often accomplished by depicting romantic or sensual imagery in their branding and marketing.
While these can be the classic “sex sells” companies, they can alternately be brands focused on relationship dynamics and explore the romantic feelings shared within them.
Brands with this type tend to be provocative, enticing, flirtatious, and indulgent.
Types of Lovers
The Tempter(ess)
They appeal to all the sensual appetites. Like the siren song, they wish to allure their customers and treat them to a world of earthly delights.
The Romantic
Their desire is to awaken intimacy through closeness, romance, quality time, or thoughtfulness. This type is fueled by the gratitude and appreciation others show them because it makes them feel special and wanted.
Core Belief
Lover Goals
The Lover seeks to inspire feelings of intimacy and arouse feelings of love. The Lover wishes to be found more physically and emotionally attractive and form deep passionate bonds of commitment.
Characteristic Traits
Tone Traits
Affectionate
Appreciation
Committed
Grateful
Idealistic
Indulgent
Intimate
Loving
Passionate
Provocative
Romantic
Seductive
Sensual
Soothing
Tempting
Warm
Target Audience
Lovers tend to attract an audience who wants to be seen, heard, and appreciated for who they are.
They want to feel attractive and noticed, they want to stand out, they want to feel close to others.
They are looking for products and services which can help them fulfill the dream of being spotted in the crowd and being special — sometimes being noticed by those closest to them will do, for others the world is not enough.
Create A Brand Personality Your Customers Will Love
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Popular Industries
Industry Types
Apparel
Cosmetics
Fragrance
Indulgent Food
Jewelry
Travel
Wine
Lover Brands You Might Know
