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Jester

Personality

Comedy is acting out optimism.” – Robin Williams

Overview

The Jester’s primary focus is to entertain.

While many brands can be funny or entertaining at times, what sets the Jester apart is that their audience can count on them to always entertain first and above all else.

It isn’t all about the jokes with the Jester (even though Jesters are often hilarious), they want others to relax and not take life too seriously. They want to spread joy and laughter and feel it is their duty to bring a smile to the world.

They are optimistic and show the world a lighter side which a playfulness to help others see and experience it.

benu creative brand strategy brand archetype icons jester
benu creative brand strategy brand archetype icons jester

Overview

The Jester’s primary focus is to entertain.

While many brands can be funny or entertaining at times, what sets the Jester apart is that their audience can count on them to always entertain first and above all else.

It isn’t all about the jokes with the Jester (even though Jesters are often hilarious), they want others to relax and not take life too seriously. They want to spread joy and laughter and feel it is their duty to bring a smile to the world.

They are optimistic and show the world a lighter side which a playfulness to help others see and experience it.

Core Belief

Jester Goals

Jesters seek to fully enjoy every moment by having a great time and lightening up the world.

Characteristic Traits

Tone Traits

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Cheerful

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Enjoyable

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Entertaining

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Fun

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Funny

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Happy

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Humorous

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Joking

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Joyful

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Optimistic

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Playful

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Positive

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Quirky

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Witty

Target Audience

benu creative customer avatar

Everybody loves to be entertained, to laugh, to lighten the mood, however, the ones who truly appreciate the Jester are those that are looking for something unconventional. They don’t want to take things too seriously and don’t mind when you mix things up.

They are the type who don’t think certain industries fit into a specific category or stereotype. They are okay that something as dry as insurance can be funny and entertaining.

They are the type you can hear saying, “I don’t think X needs to be so serious, I like that they are having fun with it.”

Download Your Brand Personality Guide

brand personality guide benu creative brand strategy brand archetypes

Does your brand personality stand out? Here are 12 personalities you can choose from with tone traits to get you started.

brand personality guide benu creative brand strategy brand archetypes

Popular Industries

Industry Types

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Food

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Entertainment

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