Case Study on Izabela Mattson Photography
“Working with them is well worth the investment
and I feel you get more value than what you pay for.“
Overview
With such incredible skill and talent, there is no reason why Izabela Mattson shouldn’t be the premier headshot photographer for business professionals looking to up their game.
So when Izabela approached us to help establish her brand we knew that this was the goal we needed to achieve.
She was already producing an extremely high-end product, but she needed a brand identity and message to match.
By helping to define her brand we presented her with a more cohesive message and aesthetic that would help her to have more clarity so she could become more organized and raise her prices to match her worth.
Overview
With such incredible skill and talent, there is no reason why Izabela Mattson shouldn’t be the premier headshot photographer for business professionals looking to up their game.
So when Izabela approached us to help establish her brand we knew that this was the goal we needed to achieve.
She was already producing an extremely high-end product, but she needed a brand identity and message to match.
By helping to define her brand we presented her with a more cohesive message and aesthetic that would help her to have more clarity so she could become more organized and raise her prices to match her worth.
What They Needed
Help establishing herself as the premier headshot photographer
Create a branding and marketing strategy to attract the right clientele
Simplify her brand's core messaging
Refresh her brand design aesthetic
What We Did
Establishing Izabela as the premier headshot photographer was the main goal, so together we strategized her brand to define her unique value, develop a presentation that matches her high-end product, and simplify her message. These combined elements helped us:
Defined Mission & Core Values
Simplified Brand Messaging
Identified Brand Personality & Tone
Core Message
Images That Tell Your Story
Most people hate having their pictures taken. I make it easy by coaching you to capture the confident expert you are. You will leave feeling fantastic and have images that spark a connection and build instant credibility.
Provided Marketing Material Conceptualization
Provided Web & Social Strategy
Created Style Guide To Ensure Consistency
Web Strategy
See The Difference
What We Acheived
What We Acheived
DOUBleD
Appointments Booked
DOUBleD
Annual Revenue
Because I am the face of my brand, getting to the essence of what is right for me is invaluable. Benu Creative took the time to dig deep and capture my personality, but also ensure it fit my business. By going through the brand workshop we not only got to the core of my brand, but by helping to identify my values I also experienced personal development and learned about myself along the way. Their process helped solidify what I want to be about, how I want to integrate my brand with life, and how I want to interact with others. I came away with clarity and peace. Working with them is well worth the investment and I feel you get more value than what you pay for. I am confident in the work they provide and that it will take my business further.
Izabela Mattson – Izabela Matton Photography