Case Study on Izabela Mattson Photography

“Working with them is well worth the investment

and I feel you get more value than what you pay for.

Overview

With such incredible skill and talent, there is no reason why Izabela Mattson shouldn’t be the premier headshot photographer for business professionals looking to up their game.

So when Izabela approached us to help establish her brand we knew that this was the goal we needed to achieve.

She was already producing an extremely high-end product, but she needed a brand presentation to match.

By helping to define her brand we presented her with a more cohesive message and aesthetic that would help her to have more clarity so she could become more organized and raise her prices to match her worth.

izabela mattson photography
Earthfort Team

Overview

With such incredible skill and talent, there is no reason why Izabela Mattson shouldn’t be the premier headshot photographer for business professionals looking to up their game.

So when Izabela approached us to help establish her brand we knew that this was the goal we needed to achieve.

She was already producing an extremely high-end product, but she needed a brand presentation to match.

By helping to define her brand we presented her with a more cohesive message and aesthetic that would help her to have more clarity so she could become more organized and raise her prices to match her worth.

What They Needed

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Help establishing herself as the premier headshot photographer

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Create a branding and marketing strategy to attract the right clientele

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Simplify her brand's core messaging

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Refresh her brand design aesthetic

What We Did

Establishing Izabela as the premier headshot photographer was the main goal, so together we strategized her brand to define her unique value, develop a presentation that matches her high-end product, and simplify her message. These combined elements helped us:

Benu Creative Step 1 Define Your Brand which is Brand Development to help Strategize Your Brand
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Define Mission & Core Values

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Simplify Brand Messaging

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Introduce New Taglines & Slogans

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Identify Brand Personality & Tone

Core Message

Images That Tell Your Story

Most people hate having their pictures taken. I make it easy by coaching you to capture the confident expert you are. You will leave feeling fantastic and have images that spark a connection and build instant credibility.

 

Tagline/Slogan

Elevate Your Image.

Elevate Your Brand.

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Present the Real You

 

Slogan(s)

Tagline

Slogan(s)

Benu Creative Step 2 Design Your Brand which is Brand Creation to help Visualize Your Brand
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Designed Full Logo Suite

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Defined Unique Color Palette

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Established Brand Typography

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Incorperated Custom Icons

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Provided Marketing Material Conceptualization

Logos

izabela mattson logo tm rgb primary horizontal
izabela mattson logo tm rgb primary vertical

Brand Color Palette

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izabela mattson style guide

Brand Imagery

aperature background
aperture icon
aperture icon (magma

All Above Elements Sourced from The Noun Project

Benu Creative Step 3 Live Your Brand in its Brand Existence to help Utilize Your Brand
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Provided Web & Social Strategy

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Created Style Guide To Ensure Consistency

Web Strategy & Design

Before & After






After Before Slider | Wevdevtrick.com



What We Acheived

What We Acheived

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Appointments Booked

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Annual Revenue

Because I am the face of my brand, getting to the essence of what is right for me is invaluable. Benu Creative took the time to dig deep and capture my personality, but also ensure it fit my business. By going through the brand workshop we not only got to the core of my brand, but by helping to identify my values I also experienced personal development and learned about myself along the way. Their process helped solidify what I want to be about, how I want to integrate my brand with life, and how I want to interact with others. I came away with clarity and peace. Working with them is well worth the investment and I feel you get more value than what you pay for. I am confident in the work they provide and that it will take my business further.

Izabela Mattson – Izabela Matton Photography

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