Branding is the compass for your business. It’s pivotal for everyday operations as well as future development. It’s what makes you stand apart from your competition. This is why businesses that don’t start with branding or don’t have a clear idea of their brand don’t succeed as well as those who do. Start with the 3 Cs to develop a strong brand. 1. Core – define your mission, values, and business plan. 2. Character – define your tone of voice, customer experience and interaction, brand personality, and your interests as a business. 3. Composition – choose a logo, color palette, typography, and other visual aspects of your business based on the different parts of your core and character. Don’t just start with your logo. Everything stems from these 3 Cs. Decisions on your website, social media, store layout, customers, employees…everything. So branding not only helps your business, it’s essential for it to flourish.

Branding starts with mission and values and a well-crafted business plan to create a great customer experience and perception. Your customers’ perception will stem from how you interact with your customer, the tone of voice used in your marketing, what your business invests in, as well as the color palette, fonts, icons, photography, and logo.

Establish your mission and values

Identify your ideal customer and target audience

Determine your unique value proposition (UVP)

Choose colors and fonts to fit your brand

Create an unforgettable logo and tagline

Tell your story visually

Choose professional photography over stock images

Integrate your brand into every part of your business

Craft a strong brand message

Be authentic

Be consistent (in tone and your marketing schedule)

Customer perception is based on the vibe and persona your business gives off.

Think of your brand as if it was a person. If your brand was a person how would you describe it?

The components of a successful brand personality stem from its core, character, and composition.

Your mission and values are at the heart and soul of your brand.

The business plan is the brain.

And all the styles and tones you apply to it create a composition to fill out a complete personality.