How To Avoid Becoming A Generic Brand

by | Brand Name

Can your brand name be used as a verb?

This may sound like a good thing, but actually, it may be on the verge of becoming a generic term.

Think about it: Have you ever asked someone for a Kleenex and they handed you toilet paper?

This is an example of a generic trademark (aka proprietary eponym) and to avoid this focus on selling a brand promise rather than a brand product.

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Choosing a brand name is tricky business.
Here are 8 ways to pick your perfect brand name

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I’d Like to Hear from You

Gabriel Shields Benu CreativeHow did you choose your brand name? Leave me comment below and let’s chat.

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Gabriel Shields Benu Creative

Strategic Manager | Marketing Innovator

Gabriel Shields is an entrepreneur, educator, and storyteller. He provides innovative marketing solutions so businesses can better connect with their audience and have their stories heard. In addition, Gabriel has publications in a myriad of literary journals and years of experience establishing effective online and offline marketing strategies.

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The Ultimate Guide to Building An Enduring Brand

 

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Packed with lessons, examples, and worksheets to help develop a clear message that instantly connects with your audience and an unforgettable brand identity.

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The Ultimate Guide to Building An Enduring Brand

 

benu creative brand strategy, brand development, brand workbook stacked 2

Packed with lessons, examples, and worksheets to help develop a clear message that instantly connects with your audience and an unforgettable brand identity.

M
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