Holiday Selling FAQs
How can I increase sales during holidays?
Update your website’s layout and design with great user experience in mind
Have clear, accurate, and enticing product photography
Extend your salesforce with automation and chatbots
Ensure convenient and reliable delivery
Focus on creating great customer service
Create levels of pricing to ensure various income levels can afford your product/service
Offer different service tiers
Create special holiday offers
Include add-ons, up-sells, and cross-sells
Offer gift certificates
Send gift ideas to your loyal and prospective customers
Offer complimentary gift wrapping or free delivery
Send postcards, mailers, and/or gifts to loyal customers
Add relevant keywords to your content and reindex with Google Console
Setup analytics goal tracking and behavior tracking to gather user behavior data on your website
Use Google Posts on your Google My Business listing
Create click funnels with special offers
Create urgency with artificial scarcity and countdown timers for special holiday deals
How do I promote a holiday?
Create holiday sales and flash sales
Invoke the holiday spirit with decorations to create a holiday atmosphere
Create content based around the holiday or update old content to have a holiday theme
Send email blasts and chat blasts to your subscriber lists
Offer special holiday deals
Offer complimentary gift wrapping
How can I increase my retail sales?
Focus on the in-store experience
Consider throwing an event
Emphasize customer service
Consider offering complimentary gift wrapping
Have unique “in-store only” products
Promote speed and convenience — zero-day shipping
Offer price matching or “order in” when possible
Have an e-commerce website
Carefully craft the store layout for sales
Engage with your audience through your social channels
When the weather permits move outdoors
What deals should I offer?
Coupons and discounts can be great, but they can also devalue your product or service.
Instead, consider using add-ons to introduce the customer to more products.
Include in a purchase something that doesn’t cost you a lot but is a value-add to your customer.
Focus on adding on consumable products that the customer must replenish on a regular basis.
Up-sell your customers — selling a more expensive version of the product/service.
Take advantage of cross-sells — selling an additional product or service to an existing customer, generally at the point of purchase.
What is an up-sell?
By showcasing the value of the more expensive item you can sell a more expensive version of the product/service to your customer.
What is a cross-sell?
Additional products or services offered to an existing customer, generally at the point of purchase are known as cross-sells. They are often used to create product bundles.