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M

Hero

Personality

Courage is what it takes to stand up and speak. Courage is also what it takes to sit down and listen.” – Winston Churchill

Overview

The Hero is here to save the day — they exist to protect.

If they had a mantra it would be lifted straight from the police motto of “To protect and serve.”

They are there before trouble comes, stand as a guardian, and make sure trouble never touches those that they care about.

Safety, privacy, conservation, and security are at the forefront of their mission.

While they can often have cross over with the Caregiver the biggest difference is that the Hero doesn’t let harm get close enough to touch people.

If harm has come (ie. WWF) they come in to save the day.

While health can be a part of what the Hero can bring it is a result, not the cause, of what they do. They seek first to protect and save the day.

They know when to hand others over to the Caregiver, and it is after they have vanquished the evils that bring hurt, pain, and overall bad karma.

While the world is a big place, the Hero’s mission isn’t always grandiose. They understand that sometimes they just need to be a good neighbor — the neighborhood watch, the shoulder to cry on, the one who you can trust.

If something threatens their people they will respond with “not on my watch!”

benu creative brand strategy brand archetype icons hero
benu creative brand strategy brand archetype icons hero

Overview

The Hero is here to save the day — they exist to protect.

If they had a mantra it would be lifted straight from the police motto of “To protect and serve.”

They are there before trouble comes, stand as a guardian, and make sure trouble never touches those that they care about.

Safety, privacy, conservation, and security are at the forefront of their mission.

While they can often have cross over with the Caregiver the biggest difference is that the Hero doesn’t let harm get close enough to touch people.

If harm has come (ie. WWF) they come in to save the day.

While health can be a part of what the Hero can bring it is a result, not the cause, of what they do. They seek first to protect and save the day.

They know when to hand others over to the Caregiver, and it is after they have vanquished the evils that bring hurt, pain, and overall bad karma.

While the world is a big place, the Hero’s mission isn’t always grandiose. They understand that sometimes they just need to be a good neighbor — the neighborhood watch, the shoulder to cry on, the one who you can trust.

If something threatens their people they will respond with “not on my watch!”

Core Belief

Hero Goals

To prove one’s worth by protecting others through acts of courage.

Characteristic Traits

Tone Traits

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Bold

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Brave

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Competent

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Courageous

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Just

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Skilled

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Strong

Target Audience

benu creative customer avatar

Perhaps no one attracts an active audience quite like the Hero. Their audience wants to enlist with the Hero to fight alongside them against injustice. They feel called and moved to join a cause.

They are sensitive to the needs of the world, they hate and bully and they want to protect others.

The Hero’s audience is rarely those who need the Hero’s protection but those that have something to protect.

The Hero’s message resonates with those who want to change the world and who want to vanquish evil. They are spurred on by courageous words and a call to arms.

Create A Brand Personality Your Customers Will Love

brand personality guide benu creative brand strategy brand archetypes

Does your brand personality stand out? Here are 12 personalities you can choose from with tone traits to get you started.

brand personality guide benu creative brand strategy brand archetypes

Popular Industries

Industry Types

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Conservation Groups

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Military

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Security (Cyber, Home, Financial, etc)

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Welfare Groups

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