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Case Study on

Good Grounds Coffee

We’re no longer just a mobile coffee shop but with the work we did with Benu we were able to scale easily into a second brick and mortar location.”

Overview

Susan Arredondo began her journey as a mobile coffee shop with a mission–to demonstrate the comfort of Christ by providing an incredible cup of coffee and a place where people can feel a sense of relief from the world.

However, without a permanent location she struggled to tell her customers where to find her. Additionally, she needed the right message to let event coordinators know she was a great value add to their sponsored events.

We helped her develop the strategy to scale her book of clients and, as a result, scale her business. In the end, she was able to land a permanent brick and mortar location.

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Overview

Susan Arredondo began her journey as a mobile coffee shop with a mission–to demonstrate the comfort of Christ by providing an incredible cup of coffee and a place where people can feel a sense of relief from the world.

However, without a permanent location she struggled to tell her customers where to find her. Additionally, she needed the right message to let event coordinators know she was a great value add to their sponsored events.

We helped her develop the strategy to scale her book of clients and, as a result, scale her business. In the end, she was able to land a permanent brick and mortar location.

What They Needed

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Create a brand identity that conveys hospitality, comfort, and a rest from the chaos of the world

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Establish more cohesiveness and consistency in location, messaging, and brand image

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Acquire more sponsored events to allow Good Grounds to scale

What We Did

realize your potential
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Defined Mission & Core Values

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Simplified Brand Messaging

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Identified Ideal Client

Core Message

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Most events settle for plain coffee.
Our mobile coffee shop brings specialty coffee to you to elevate the experience of your event.

renew your mind
refresh your spirit
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Crafted Brand Personality & Tone

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Created Brand Guide To Ensure Consistency

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Established Web & Content Strategy

What We Acheived

What We Acheived

EstaBlisheD NEW

Brick & Mortar Location

We started out as a mobile coffee shop and I had this little vision of what I wanted it to be, but felt I didn’t have a lot of direction on how to get there. I was unsure of how to implement all my ideas and how to expand them in a way I hadn’t thought of.

 Benu Creative took that little vision and brought it to life into something bigger that became the brand of my business. They took my words and the feel I wanted to provide and developed a strategy that made it a reality.

We’re no longer just a mobile coffee shop but with the work we did with Benu we were able to scale easily into a second brick and mortar location. Now I get to enjoy seeing families and people come in and enjoy the cozy comfort I always wanted to provide.

Susan Arredondo – Good Grounds Coffee

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