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Explorer

Personality

To boldly go where no man has gone before.” – Star Trek

Overview

The Explorer is all about going where others won’t dare.

The Explorer is fearless and dares to venture into the unknown. They are the trailblazers; the first to plant their flag in uncharted territory. They are extremely comfortable with the unknown and unventured path.

Bold, adventurous, and seeking every new challenge the Explorers have a spirit of discovery dwelling within them. They are also often intrinsically connected with traveling or experiencing the world.

To an outsider, they will see an Explorer merely as a person venturing outward, but in fact, an Explorer is actually venturing within themselves. It isn’t about proving anything to anyone, it is about discovering within themselves something that can only be found by facing the vast unknown. The exploration of the world mirrors their introspection of the deep secrets held within themselves.

They must get away from the noise and conformity of modern life and find a tranquil place to be at peace — even if that means risking an encounter with a bear along the way.

Explorers are not always the rugged outdoorsy type, though this type is common, they can also be those that understand the adventure that awaits in life.

For example, while brands like AirBnB and Delta may also focus on hospitality their main message is about getting out there and seeing the world.

benu creative brand strategy brand archetype icons lover
benu creative brand strategy brand archetype icons lover

Overview

The Explorer is all about going where others won’t dare.

The Explorer is fearless and dares to venture into the unknown. They are the trailblazers; the first to plant their flag in uncharted territory. They are extremely comfortable with the unknown and unventured path.

Bold, adventurous, and seeking every new challenge the Explorers have a spirit of discovery dwelling within them. They are also often intrinsically connected with traveling or experiencing the world.

To an outsider, they will see an Explorer merely as a person venturing outward, but in fact, an Explorer is actually venturing within themselves. It isn’t about proving anything to anyone, it is about discovering within themselves something that can only be found by facing the vast unknown. The exploration of the world mirrors their introspection of the deep secrets held within themselves.

They must get away from the noise and conformity of modern life and find a tranquil place to be at peace — even if that means risking an encounter with a bear along the way.

Explorers are not always the rugged outdoorsy type, though this type is common, they can also be those that understand the adventure that awaits in life.

For example, while brands like AirBnB and Delta may also focus on hospitality their main message is about getting out there and seeing the world.

Core Belief

Explorer Goals

An Explorer seeks to discover the freedom that can only be found by getting out into the world and looking for it. Seeing new places, meeting new faces, and experiencing a world outside their own, that’s the Explorer at heart.

Characteristic Traits

Tone Traits

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Adventurous

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Ambitious

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Autonomous

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Bold

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Courageous

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Daring

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Exciting

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Explorative

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Fearless

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Freeing

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Liberating

Target Audience

benu creative customer avatar

Explorers deeply believe there is something out there in the world to be found and that it will help them discover something about themselves.

They are the type who are motivated by words of courage and the call to adventure. If your brand were a military general, the right message will get them wanting to go to the ends of the earth with you.

Your people are longing to be free and, to them, the ordinary world is a cage. They don’t conform to your typical 9-5 and if they are ever in an office you’ll most certainly find them by the window because they long for the horizon.

They are excited about new experiences and tempted by the idea that there is something out there beyond the borders around them.

They can sometimes come off as loners and be misunderstood, but they aren’t necessarily uncomfortable with that, so if they feel like you understand them they will connect with you.

Create A Brand Personality Your Customers Will Love

brand personality guide benu creative brand strategy brand archetypes

Does your brand personality stand out? Here are 12 personalities you can choose from with tone traits to get you started.

brand personality guide benu creative brand strategy brand archetypes

Popular Industries

Industry Types

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Extreme Sports

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Outdoor Equipment

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SUVs / Off Road Vehicles

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Travel Agencies

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