Case Study on
CSS
“We came away knowing what we need to convey, want to convey, and what we want to be sure we have going on internally so that all of that matches.”
Overview
Like many other businesses, CSS was negatively impacted by COVID.
Nina had begun the transition toward retirement and was in the process of passing the baton to her daughter, Sheena, when the world shut down.
Stepping into the role as Executive Director, Sheena strived to maintain the family culture that was created over the years.
However, the pandemic took a large toll on team morale, retention, and recruitment. That’s when they approached us.
Overview
Like many other businesses, CSS was negatively impacted by COVID.
Nina had begun the transition toward retirement and was in the process of passing the baton to her daughter, Sheena, when the world shut down.
Stepping into the role as Executive Director, Sheena strived to maintain the family culture that was created over the years.
However, the pandemic took a large toll on team morale, retention, and recruitment. That’s when they approached us.
What They Needed
Create a branding and recruitment strategy to attract the right team
Clarify messaging to educate potential candidates on services
Establish a cohesive message that can be easily distributed across the entire organization
Establish a strategic framework to unify team & improve their personal investment, satisfaction, and productivity
Implement new strategies to personalize caregiving services
What We Did
Defined Mission & Core Values
Simplified Brand Messaging
Crafted Brand Personality & Tone
Implemented New Taglines & Slogans
Identified Obstacles, Challenges, Objections Faced By Team
Determined Successful Recruitment Channels
Core Message
Where Compassion Meets Quality of Care
Addressing challenges for people with intellectual and developmental disabilities can be difficult.
Our personal approach focuses on each individual’s specific needs and dreams to empower them to live the life they choose.
Streamlined Web Design For Improved User Experience
Created Brand Guide To Ensure Consistency
Established Strategic Framework For Leadership & Team Communication
Coached & Assisted to Ensure Proper Implementation Of Brand Strategies