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M

Creator

Personality

I saw the angel in the marble and carved until I set him free.” – Michelangelo

Overview

The Creator wants to build, create, and bring beauty and structure into the world.

They don’t just want to create anything, they want to create something new, remarkable, and that holds enduring value.

They aren’t just artists, but craftsmen. They are freed by seeing a vision come to life. They want to build and share their vision with the world.

They understand that everything requires form AND function. They seek to create a formula without becoming formulaic.

Beauty has a purpose beyond just aesthetic pleasure.

They love the process just as much as the finished product. To them the creative process itself creation — it is the place where inspiration is born.

They inspire others to be creative, they will often be proud of what they built even to the point where assembly and construction is a big part of their message (think Ford — who still talks about the impact of their assembly line).

While play and imagination can be a big part of the Creator, these are viewed through the lens of the experience of creation and becoming imaginative.

Unlike the Magician they aren’t wanting to take you to a world of imagination they want to put the tools in your hands to build it yourself.

Creators can have some of the Innocent in them since play, building, and imagination are best exemplified in children, but the Creator sees these more as an act of creating art or something new.

Bringing aesthetic beauty or value that enriches the lives of their audience is a big part of who they are.

Because they pour their soul into everything they do rejection is very personal.

The creations of this type are so intertwined in their identity that to reject their work is to reject them.

benu creative brand strategy brand archetype icons creator
benu creative brand strategy brand archetype icons creator

Overview

The Creator wants to build, create, and bring beauty and structure into the world.

They don’t just want to create anything, they want to create something new, remarkable, and that holds enduring value.

They aren’t just artists, but craftsmen. They are freed by seeing a vision come to life. They want to build and share their vision with the world.

They understand that everything requires form AND function. They seek to create a formula without becoming formulaic.

Beauty has a purpose beyond just aesthetic pleasure.

They love the process just as much as the finished product. To them the creative process itself creation — it is the place where inspiration is born.

They inspire others to be creative, they will often be proud of what they built even to the point where assembly and construction is a big part of their message (think Ford — who still talks about the impact of their assembly line).

While play and imagination can be a big part of the Creator, these are viewed through the lens of the experience of creation and becoming imaginative.

Unlike the Magician they aren’t wanting to take you to a world of imagination they want to put the tools in your hands to build it yourself.

Creators can have some of the Innocent in them since play, building, and imagination are best exemplified in children, but the Creator sees these more as an act of creating art or something new.

Bringing aesthetic beauty or value that enriches the lives of their audience is a big part of who they are.

Because they pour their soul into everything they do rejection is very personal.

The creations of this type are so intertwined in their identity that to reject their work is to reject them.

Core Belief

Creator Goals

To see a vision come to life through the creation of extraordinary things with enduring value.

Characteristic Traits

Tone Traits

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Artistic

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Creative

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Cultured

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Daring

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Eccentric

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Imaginative

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Inspirational

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Self-Expressive

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Skilled

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Trendy

Target Audience

benu creative customer avatar

Creators attract an audience that either wants to exercise their own creativity and find tools to help them bring their vision to, or appreciate the genius of the Creator and want to have it near as inspiration.

Therefore, Creators create two kinds of products:

1) Those that aid in the creative process

– or – 

2) Those that show off their craftsmanship and creative mind

It is important to note that those in group one enjoy the creative process and may also want the Creator’s work nearby as inspiration, but those in group two are merely spectators.

This is an important distinction because, as creators, selling your process to an audience who simply wants to enjoy the end product will not end in success.

Create A Brand Personality Your Customers Will Love

brand personality guide benu creative brand strategy brand archetypes

Does your brand personality stand out? Here are 12 personalities you can choose from with tone traits to get you started.

brand personality guide benu creative brand strategy brand archetypes

Popular Industries

Industry Types

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Architecture

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Art Supplies

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Design Tools

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Marketing Firms

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Writers

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