Imagine your brand as a person… What do you want others to say about your business if you decide to retire or sell it? How do you want to be remembered? Try the Memorial Technique to establish what really matters so you can live out your values now and leave the...
Defining your values helps ensure that you’ll not only better communicate with your audience–which will sell them on the advantage of choosing you–but you’ll also unite your team toward a common goal, providing purpose and direction in everything you do....
Have you ever made a decision that went against your personal values or beliefs? Imagine how you’d feel if you found success after a series of decisions that betrayed your values. Knowing your core values will not only give you and your people a sense of purpose and...
Do you still believe in Santa? Yes, weird question, we know, but think about this… We’d be willing to bet that when you believed in Santa Claus you behaved differently on Christmas morning than you do now. You probably don’t wake up early to sneak a...
