Creator [Brand Personality]

Creator Personality “I saw the angel in the marble and carved until I set him free.” – Michelangelo Overview The Creator wants to build, create, and bring beauty and structure into the world. They don’t just want to create anything, they want to...

Hero [Brand Personality]

Hero Personality “Courage is what it takes to stand up and speak. Courage is also what it takes to sit down and listen.” – Winston Churchill Overview The Hero is here to save the day — they exist to protect. If they had a mantra it would be...

Innocent [Brand Personality]

Innocent Personality “The most sophisticated people I know – inside they are all children.”― Jim Henson Overview The Innocent evokes feelings of innocence through pure memories, family togetherness, and having a childlike sensibility. The Innocent shows a...

Caregiver [Brand Personality]

Caregiver Personality “Let us touch the dying, the poor, the lonely and the unwanted according to the graces we have received and let us not be ashamed or slow to do the humble work.” – Mother Teresa Overview The Caregiver is warm and selfless,...

Explorer [Brand Personality]

Explorer Personality “To boldly go where no man has gone before.” – Star Trek Overview The Explorer is all about going where others won’t dare. The Explorer is fearless and dares to venture into the unknown. They are the trailblazers; the first to...

Lover [Brand Personality]

Lover Personality “I generally avoid temptation unless I can’t resist it.” – Mae West Overview The Lover’s primary goal is to evoke feelings of love and intimacy. Because the Lover yearns to be desired, both physically and emotionally, they...

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