There are many opinions on what the least expensive and most effective form of marketing and advertising is. Many say it’s content marketing. Others say it’s building an email list. But it’s neither of these. Not only do these pale in comparison to...
Brand Personality Types A business is very similar to a person. Its personality often reflects the founder’s values. If you were to introduce your brand to a stranger as if it were a person how would you describe it. And once they met your brand how do you think...
Do you still believe in Santa? Yes, weird question, we know, but think about this… We’d be willing to bet that when you believed in Santa Claus you behaved differently on Christmas morning than you do now. You probably don’t wake up early to sneak a...
Subscribe to our Youtube Building Brandurance is all about showing your audience the value of choosing you over your competitors. So if you follow this process you’ll have a clearer understanding of what will improve your brand so you can build strong brand awareness....
Subscribe to our Youtube Have you ever met a person who you felt had a good sense of who they are, exuded confidence, and seemed truly present in their interactions? Well, a strong authentic brand is similar to a strong, authentic person. In fact, to better understand...
Subscribe to our Youtube Branding and Marketing isn’t easy, especially when you’re a monster. In this video, we analyze classic movie monsters and see if they were able to successfully brand themselves to their potential audience or if they came off a...
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