Imagine your brand as a person… What do you want others to say about your business if you decide to retire or sell it? How do you want to be remembered? Try the Memorial Technique to establish what really matters so you can live out your values now and leave the...
There are many opinions on what the least expensive and most effective form of marketing and advertising is. Many say it’s content marketing. Others say it’s building an email list. But it’s neither of these. Not only do these pale in comparison to...
Brand Personality Types A business is very similar to a person. Its personality often reflects the founder’s values. If you were to introduce your brand to a stranger as if it were a person how would you describe it. And once they met your brand how do you think...
Have you ever made a decision that went against your personal values or beliefs? Imagine how you’d feel if you found success after a series of decisions that betrayed your values. Knowing your core values will not only give you and your people a sense of purpose and...
Do you still believe in Santa? Yes, weird question, we know, but think about this… We’d be willing to bet that when you believed in Santa Claus you behaved differently on Christmas morning than you do now. You probably don’t wake up early to sneak a...
Subscribe to our Youtube They must call it running a business because that’s exactly how it feels — like running… on a treadmill… without end! If you’re going to enter the race, why not set the pace and condition yourself for the...
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