There are many opinions on what the least expensive and most effective form of marketing and advertising is.
Many say it’s content marketing. Others say it’s building an email list. But it’s neither of these.
Not only do these pale in comparison to the best form of marketing, they are also more expensive.
In fact, the best marketing for your business is actually completely free!
Would you like to know what it is?
It’s Word of Mouth.
Good word of mouth comes from having a stellar reputation with your audience and your people.
After all, if your employees bad mouth you outside of business hours or your customers tell others to avoid you because of a bad experience this damages your reputation. As a result, these bad word of mouth experiences will drive people away from your business.
There is a misconception that branding is just about the appearance of business — that it’s all about colors, logos, and fonts. This could not be further from the truth.
This might be why so many start marketing without first defining their brand.
This is a huge mistake!
Marketing isn’t your message, Branding is your Message.”
In fact, defining your aesthetic without clearly defining your message often results in poor design.
“When there are too many things to see, you see nothing.” – Wong Kar Wai
All behaviors originate from beliefs and our beliefs are the foundational cornerstone to our identities. Our identities are defined by what we believe about ourselves and the world.
Unfortunately, this is why some companies either don’t know how to behave or they chase the wrong things to achieve success.
When you know what you believe, you know what values are at the core of your actions, and those core values will guide and inform every decision you make.
Consider this, do you remember what it was like when you believed in Santa Claus? You behaved completely differently on Christmas morning, didn’t you?
You’d wake early with anticipation to sneak a peak of Jolly Ol’ Saint Nick, right?
Then one day your beliefs changed and, as a result, your behaviors changed with them. (Bet you prefer to sleep in on Christmas now, don’t ya?)
A change in your beliefs altered the values you now hold and how you live them out — where once you valued catching a glimpse of Santa, you now instead value sleep.
This is why it’s crucial to know what your company stands for so that you don’t fall prey to chasing every trend and only gaining that disenfranchised feeling that comes from lacking true purpose.
Lock this in early because when behavior shifts dramatically so does audience loyalty.
Branding is all about discovering who you are.
- Mission & Values
- Brand Name
- Watch the Full Brand Series
Let’s Discover Your Brand Together!
Chapter 1 : Mission & Values
Chapter 2 : Brand Name
Chapter 3 : Logo
Chapter 4 : Typography
Chapter 5 : Color
Chapter 6 : Tone
Chapter 7 : Branded Photography
Chapter 8 : Imagery
When it comes to branding effectively you don’t have to know everything, but it’s crucial that you understand the mission and values of your business.
Just knowing this will help you tremendously in defining your messaging and helping it to properly land and resonate with your audience.
It’s best to start here because this is the heart and soul of your business.
Then once you’ve got this down start working through each of the steps one by one.
So many businesses rush into things because they are afraid to be outdone by their competition.
If this is you, take a step back and understand that you’ve unknowingly made fear a core value in your business — that will guide you down the wrong path and toward poor operational behaviors.
Take your time to review these Branding steps and if you need help we’re always just a phone call or email away.
Bringing Focus to Your Brand
Watch the Full Series
I’d Like to Hear from You
What’s your #1 takeaway from today’s article? Or what’s one question you have about what you read? Either way, I’d love to hear what you have to share so leave me comment below and let’s chat.