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Branding & Marketing Strategies for Artists [Webinar]

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Gabriel Shields Benu CreativeWhat’s your #1 takeaway from today’s video? Or what’s one question you have about developing a strong brand? Either way, I’d love to hear what you have to share so leave me comment below and let’s chat.

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Branding Your Art FAQs

How do I brand myself as an artist?

Identify your unique value proposition (UVP)

Discover what sets you apart from other artists and makes you stand out.

Identify your ideal customer

Identify who will buy your art and why.

Use your art theme to build your brand

Identify the recurring elements in your art, such as color, to build the visual aesthetic for your brand.

Understand your voice 

Use your art style to identify the tone you will use in your marketing.

Understand your values, limits, and challenge yourself 

Determine your values so you can understand the limits of what you are and aren’t willing to do to market yourself.

Craft a compelling bio

Help your audience connect with you.

Be consistent

Don’t deviate from the style and tone you’re known for.

Be authentic

Be honest and true to yourself and your art.

How do I market an artist?

Create content such as blogs, videos, podcasts, etc

Choose the right social media platform that fits your audience

Utilize videos such as DIY, behind the scenes, time-lapses, etc.

Collaborate with other artists

Offer a free digital download in exchange for capturing a user’s email

How do I market myself as an artist on Instagram?

Engage with your followers

Post high-quality images

Ensure your brand message and tone are consistent

Pick a theme

Craft captivating captions

Be a storyteller — add interesting details about your work

Use relevant hashtags

Add a bio

Utilize Linktree to build links for your users to follow

Post consistently

How do I get my artwork noticed?

Create engaging content such as blogs, videos, and podcasts

Collaborate and cross-promote with other creatives

Utilize relevant social media platforms and engage with your audience

Take advantage of relevant Facebook Groups 

Enter art competitions

Showcase your art in unexpected locations such as doctor’s offices, schools, restaurants, and business offices

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