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Branding Your Art FAQs
How do I brand myself as an artist?
Identify your unique value proposition (UVP)
Discover what sets you apart from other artists and makes you stand out.
Identify your ideal customer
Identify who will buy your art and why.
Use your art theme to build your brand
Identify the recurring elements in your art, such as color, to build the visual aesthetic for your brand.
Understand your voice
Use your art style to identify the tone you will use in your marketing.
Understand your values, limits, and challenge yourself
Determine your values so you can understand the limits of what you are and aren’t willing to do to market yourself.
Craft a compelling bio
Help your audience connect with you.
Be consistent
Don’t deviate from the style and tone you’re known for.
Be authentic
Be honest and true to yourself and your art.
How do I market an artist?
Create content such as blogs, videos, podcasts, etc
Choose the right social media platform that fits your audience
Utilize videos such as DIY, behind the scenes, time-lapses, etc.
Collaborate with other artists
Offer a free digital download in exchange for capturing a user’s email
How do I market myself as an artist on Instagram?
Engage with your followers
Post high-quality images
Ensure your brand message and tone are consistent
Pick a theme
Craft captivating captions
Be a storyteller — add interesting details about your work
Use relevant hashtags
Add a bio
Utilize Linktree to build links for your users to follow
Post consistently
How do I get my artwork noticed?
Create engaging content such as blogs, videos, and podcasts
Collaborate and cross-promote with other creatives
Utilize relevant social media platforms and engage with your audience
Take advantage of relevant Facebook Groups
Enter art competitions
Showcase your art in unexpected locations such as doctor’s offices, schools, restaurants, and business offices
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