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Brand Personality Types

A business is very similar to a person. Its personality often reflects the founder’s values.

If you were to introduce your brand to a stranger as if it were a person how would you describe it. And once they met your brand how do you think they would perceive it?

Identifying your brand personality can be tricky, but exploring the different Jungian Archetypes can be a great place to start. 

Discover Something Sacred

benu creative brand strategy brand archetype icons innocent

Innocent

Pure at heart, they seek to restore harmony by spreading peace and happiness.

benu creative brand strategy brand archetype icons sage

Sage

Wise guides, they leverage their knowledge to make sense of the world.

benu creative brand strategy brand archetype icons explorer chrysallis

Explorer

Bold and adventurous, they seek freedom through experiencing a world outside their own.

Leave A Legacy

benu creative brand strategy brand archetype icons rebel

Rebel

Going against the norm, they seek to liberate others by overturning what isn’t working.

benu creative brand strategy brand archetype icons magician

Magician

Imaginative and curious, they awaken others to possibilities to help make dreams come true.

benu creative brand strategy brand archetype icons hero

Hero

Courageous and skilled, they seek to protect others and prove their worth.

Bring Chaos To Order

benu creative brand strategy brand archetype icons creator

Creator

Innovative visionaries, they seek to create extraordinary things of enduring value.

benu creative brand strategy brand archetype icons ruler

Ruler

Authoritative and elegant, they seek to control their destiny and gain prosperity.

benu creative brand strategy brand archetype icons caregiver

Caregiver

Compassionate and giving, they seek to help others become healthy parts of society.

Connect With Others

benu creative brand strategy brand archetype icons everyman

Everyman

Authentic and down-to-earth, they gain a sense of belonging through relating to others.

benu creative brand strategy brand archetype icons jester

Jester

Entertainers at heart, they seek to enjoy every moment through humor and fun.

benu creative brand strategy brand archetype icons 12

Lover

Passionate and affectionate, they seek to inspire intimacy and arouse feelings of love.

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