Brand Personality Types

A business is very similar to a person. Its personality often reflects the founder’s values.

If you were to introduce your brand to a stranger as if it were a person how would you describe it. And once they met your brand how do you think they would perceive it?

Identifying your brand personality can be tricky, but exploring the different Jungian Archetypes can be a great place to start.

Discover Something Sacred

Innocent

Pure at heart, they seek to restore harmony by spreading peace and happiness.

Sage

Wise guides, they leverage their knowledge to make sense of the world.

Explorer

Bold and adventurous, they seek freedom through experiencing a world outside their own.

Leave A Legacy

Rebel

Going against the norm, they seek to liberate others by overturning what isn’t working.

Magician

Imaginative and curious, they awaken others to possibilities to help make dreams come true.

Hero

Courageous and skilled, they seek to protect others and prove their worth.

Bring Chaos To Order

Creator

Innovative visionaries, they seek to create extraordinary things of enduring value.

Ruler

Authoritative and elegant, they seek to control their destiny and gain prosperity.

Caregiver

Compassionate and giving, they seek to help others become healthy parts of society.

Connect With Others

Everyman

Authentic and down-to-earth, they gain a sense of belonging through relating to others.

Jester

Entertainers at heart, they seek to enjoy every moment through humor and fun.

Lover

Passionate and affectionate, they seek to inspire intimacy and arouse feelings of love.

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