by Gabriel Shields | Mar 18, 2021 | Brand Personality Type
Sage Personality “The unexamined life is not worth living.” – Socrates Overview Sages don’t want to just uncover the mysteries of the world, they want to unravel them and educate others. Curious, constantly learning, always seeking, Sages want to...
by Gabriel Shields | Mar 18, 2021 | Brand Personality Type
Jester Personality “Comedy is acting out optimism.” – Robin Williams Overview The Jester’s primary focus is to entertain. While many brands can be funny or entertaining at times, what sets the Jester apart is that their audience can count on them to...
by Gabriel Shields | Mar 18, 2021 | Brand Personality Type
Ruler Personality “A man’s a man. But when you see a king, you see the work of many thousand men.” – George Eliot Overview The Ruler is all about having control of your destiny. They are about gaining power and pushing past human limitations....
by Gabriel Shields | Mar 18, 2021 | Brand Personality Type
Magician Personality “The world is full of magic things, patiently waiting for our senses to grow sharper.” ― W.B. Yeats Overview The Magician enjoys introducing others to a magical world and place. They are dream-makers, igniters of the imagination, and create...
by Gabriel Shields | Mar 18, 2021 | Brand Personality Type
Everyman Personality “The superior man thinks always of virtue; the common man thinks of comfort.” – Confucius Overview The Everyman focuses on the common man. The common man works a regular job, looks for bargains, and shares common struggles. They...
by Gabriel Shields | Mar 18, 2021 | Brand Personality Type
Rebel Personality “There’s a rebel lying deep in my soul. Anytime anybody tells me the trend is such and such, I go the opposite direction. I hate the idea of trends. I hate imitation; I have a reverence for individuality.” – Clint Eastwood...