Brand names should be easy to pronounce. With Voice Search on the rise, it’s important to put your brand name to the test. TAKE THE VOICE SEARCH TEST:1. Go to Google Translate2. Type your name and press the “listen” (🔊) button3. Then press the...
Can your brand name be used as a verb? This may sound like a good thing, but actually, it may be on the verge of becoming a generic term. Think about it: Have you ever asked someone for a Kleenex and they handed you toilet paper? This is an example of a generic...
