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by Gabriel Shields | Jan 20, 2022 | Branding, Graphic Design, Marketing
There are many opinions on what the least expensive and most effective form of marketing and advertising is. Many say it’s content marketing. Others say it’s building an email list. But it’s neither of these. Not only do these pale in comparison to...
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by Gabriel Shields | Jan 20, 2022 | Brand Personality, Branding
Brand Personality Types A business is very similar to a person. Its personality often reflects the founder’s values. If you were to introduce your brand to a stranger as if it were a person how would you describe it. And once they met your brand how do you think...
by Gabriel Shields | Jan 31, 2023 | Guides
by Gabriel Shields | Jan 23, 2023 | Guides
by Gabriel Shields | Dec 6, 2021 | Branding, Core Values, Marketing
Do you still believe in Santa? Yes, weird question, we know, but think about this… We’d be willing to bet that when you believed in Santa Claus you behaved differently on Christmas morning than you do now. You probably don’t wake up early to sneak a...
by Gabriel Shields | Mar 18, 2021 | Brand Personality Type
Sage Personality “The unexamined life is not worth living.” – Socrates Overview Sages don’t want to just uncover the mysteries of the world, they want to unravel them and educate others. Curious, constantly learning, always seeking, Sages want to...
by Gabriel Shields | Mar 18, 2021 | Brand Personality Type
Jester Personality “Comedy is acting out optimism.” – Robin Williams Overview The Jester’s primary focus is to entertain. While many brands can be funny or entertaining at times, what sets the Jester apart is that their audience can count on them to...
by Gabriel Shields | Mar 18, 2021 | Brand Personality Type
Ruler Personality “A man’s a man. But when you see a king, you see the work of many thousand men.” – George Eliot Overview The Ruler is all about having control of your destiny. They are about gaining power and pushing past human limitations....