Case Study on
The Beem Team
“People see our branding and immediately want to know more about us.”
Overview
Andrea Beem had a vision for where she saw her company going, but needed the necessary tools and strategies to see it through.
The Beem Team had already established an incredible team of real estate professionals, but desired more clarity and cohesion in their internal and external messaging so they could attract the right people and build better retention.
We helped The Beem Team define their message and develop a clear strategic framework that fosters unity and clarity in all their future decisions and endeavors.
Overview
Andrea Beem had a vision for where she saw her company going, but needed the necessary tools and strategies to see it through.
The Beem Team had already established an incredible team of real estate professionals, but desired more clarity and cohesion in their internal and external messaging so they could attract the right people and build better retention.
We helped The Beem Team define their message and develop a clear strategic framework that fosters unity and clarity in all their future decisions and endeavors.
What They Needed











Make the Beem Team more prominent in the real estate market











Create a branding and marketing strategy to attract the right clientele











Simplify their brand's core messaging











Refresh their brand design aesthetic











Establish a cohesive message that can be easily distributed across the entire team
Additonal Team Members
Director of Growth
Additional Closed Transactions
What We Did













Defined Mission & Core Values











Simplified Brand Messaging











Identified Brand Personality & Tone
Core Message
From Real Estate to Real Life
In a competitive real estate market, it’s difficult to stand out.
As consultants, we help you navigate every step to get the end result you want.















Identified Brand Personality & Tone











Created Brand Guide To Ensure Consistency
What We Acheived
In Just Six Months
Additonal Team Members
Director of Growth
Director of Expansion
TRiPleD
Closed Transactions
Projected Closed Transactions
Before working with Benu Creative I felt we lacked the clarity, unity, and direction we desired as a company. The lack of cohesiveness in our internal and external messaging made it difficult to attract the right people and build retention. I consider myself a bit of a visionary, but vision without direction is just zigzagging.
Gabriel and Kelly spent time getting to know me, my team, and my business and asked all the right questions to guide us to the right solutions. After rolling out the changes we’ve already seen improvement in how people have responded to our new brand identity. They see our branding and immediately want to know more about us, and it’s so much easier to talk about our company and have others clearly understand who and what we’re about. I now have a sense of satisfaction that comes from seeing the vision that was in my head come to life.
Andrea Beem – The Beem Team/eXp Realty