by Gabriel Shields | Mar 18, 2021 | Brand Personality Type
Magician Personality “The world is full of magic things, patiently waiting for our senses to grow sharper.” ― W.B. Yeats Overview The Magician enjoys introducing others to a magical world and place. They are dream-makers, igniters of the imagination, and create...
by Gabriel Shields | Mar 18, 2021 | Brand Personality Type
Everyman Personality “The superior man thinks always of virtue; the common man thinks of comfort.” – Confucius Overview The Everyman focuses on the common man. The common man works a regular job, looks for bargains, and shares common struggles. They...
by Gabriel Shields | Mar 18, 2021 | Brand Personality Type
Rebel Personality “There’s a rebel lying deep in my soul. Anytime anybody tells me the trend is such and such, I go the opposite direction. I hate the idea of trends. I hate imitation; I have a reverence for individuality.” – Clint Eastwood...
by Gabriel Shields | Mar 18, 2021 | Brand Personality Type
Creator Personality “I saw the angel in the marble and carved until I set him free.” – Michelangelo Overview The Creator wants to build, create, and bring beauty and structure into the world. They don’t just want to create anything, they want to...
by Gabriel Shields | Mar 18, 2021 | Brand Personality Type
Hero Personality “Courage is what it takes to stand up and speak. Courage is also what it takes to sit down and listen.” – Winston Churchill Overview The Hero is here to save the day — they exist to protect. If they had a mantra it would be...