Ruler [Brand Personality]

Ruler Personality “A man’s a man. But when you see a king, you see the work of many thousand men.” – George Eliot Overview The Ruler is all about having control of your destiny. They are about gaining power and pushing past human limitations....

Magician [Brand Personality]

Magician Personality “The world is full of magic things, patiently waiting for our senses to grow sharper.” ― W.B. Yeats Overview The Magician enjoys introducing others to a magical world and place. They are dream-makers, igniters of the imagination, and create...

Everyman [Brand Personality]

Everyman Personality “The superior man thinks always of virtue; the common man thinks of comfort.” – Confucius Overview The Everyman focuses on the common man. The common man works a regular job, looks for bargains, and shares common struggles. They...

Rebel [Brand Personality]

Rebel Personality “There’s a rebel lying deep in my soul. Anytime anybody tells me the trend is such and such, I go the opposite direction. I hate the idea of trends. I hate imitation; I have a reverence for individuality.” – Clint Eastwood...

Creator [Brand Personality]

Creator Personality “I saw the angel in the marble and carved until I set him free.” – Michelangelo Overview The Creator wants to build, create, and bring beauty and structure into the world. They don’t just want to create anything, they want to...