Sage [Brand Personality]

Sage Personality “The unexamined life is not worth living.” – Socrates Overview Sages don’t want to just uncover the mysteries of the world, they want to unravel them and educate others. Curious, constantly learning, always seeking, Sages want to...

Jester [Brand Personality]

Jester Personality “Comedy is acting out optimism.” – Robin Williams Overview The Jester’s primary focus is to entertain. While many brands can be funny or entertaining at times, what sets the Jester apart is that their audience can count on them to...

Ruler [Brand Personality]

Ruler Personality “A man’s a man. But when you see a king, you see the work of many thousand men.” – George Eliot Overview The Ruler is all about having control of your destiny. They are about gaining power and pushing past human limitations....

Magician [Brand Personality]

Magician Personality “The world is full of magic things, patiently waiting for our senses to grow sharper.” ― W.B. Yeats Overview The Magician enjoys introducing others to a magical world and place. They are dream-makers, igniters of the imagination, and create...

Everyman [Brand Personality]

Everyman Personality “The superior man thinks always of virtue; the common man thinks of comfort.” – Confucius Overview The Everyman focuses on the common man. The common man works a regular job, looks for bargains, and shares common struggles. They...

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