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Case Study on

Adrienne Irwin

I’m not just successful in my business, but I love what I do. I even made All American two years in a row. Working with them took me further than I ever thought possible.”

Overview

When Adrienne transitioned from being a counselor to an independent insurance agent she struggled to see how she could apply the same value and passion to her new career. That’s when she reached out to us.

We helped her define her core values to discover the unique purpose God designed her for and guided her on how she could communicate that purpose to those she serves. 

Now she is able to bring peace of mind to an unpredictable world by guiding and equipping others through their times of uncertainty.

master your brand one on one consultation
master your brand one on one consultation

Overview

When Adrienne transitioned from being a counselor to an independent insurance agent she struggled to see how she could apply the same value and passion to her new career. That’s when she reached out to us.

We helped her define her core values to discover the unique purpose God designed her for and guided her on how she could communicate that purpose to those she serves. 

Now she is able to bring peace of mind to an unpredictable world by guiding and equipping others through their times of uncertainty.

What They Needed

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Develop an authentic brand identity to differentiate her from the competition

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Improve brand presence to cultivate new client relationships

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Clarify core messaging to one that is genuine, succinct and makes an impact

What We Did

realize your potential
renew your mind
refresh your spirit
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Defined Mission & Core Values

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Simplified Brand Messaging

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Identified Ideal Client

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Crafted Brand Personality & Tone

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Created Brand Guide To Ensure Consistency

What We Acheived

What We Acheived

Years Awarded All-American

I loved being a counselor, but with the transition to insurance I felt I had to leave what I loved behind. After switching professions I was having a difficult time aligning my values with what I thought my new industry was about, and I struggled to see what I had to offer in my new field.

Benu Creative worked with me to recognize that what I did bring to the field was genuine and authentic. I no longer saw myself as disconnected from what I was designed for, but was able to recognize how it marries well with what I’m currently doing. Working with them broadened my perspective of what I was really offering. Their brand discovery process allowed me to go to the core and go deeper beyond just selling a product, giving me a second chance to do what I love–which is meeting people where they are at in life and guiding them through their struggles toward a resolution.

I really feel the Lord worked through them to disciple me and identify what my strengths were so I could live them out in a meaningful way. The two professions no longer feel separate. What I’m feeling now in my career is what I felt in my last one. I’m not just successful in my business, but I love what I do. I even made All American two years in a row. Working with them took me further than I ever thought possible!

Adrienne Irwin – Country Financial

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